Harvard University, yes, Harvard University, is launching a contemporary menswear line called Harvard Yard.Good or bad move?
The university just signed a ten-year licensing deal with Wearwolf Group, a major clothing manufacturer.
The clothes won't say "Harvard University" on them or don the schools colors except in the fine details as they aren't geared toward their own students, but a larger contemporary male demographic.
The line, which will range in price from $165 for pants to $495 for sport coats, was inspired by photos of students lounging in Harvard Yard in the '60s.
John Fowler, creative director for the line, says "it's a style that has become current again and not just with the American consumer. We think Harvard Yard will have global appeal."
I think it's a good idea, but have they checked out the economy lately! Apparently not! Who's paying that kind of money these days?